Due to the overwhelming requests and support over the years from our customers all across Europe, it is with great pleasure that we announce the launch of our Shoyoroll office and direct fulfillment center in London.

There are many questions about what we will be doing and when products will be available. To help shed light on our plan we’ve taken some time to answer a few of the most common questions so you can have a better idea of what to expect from us in the near future.

1. When will product be available?

Our first kimono is scheduled for release later this month or the early part of April. It is currently in production and we promise that you will not want to miss the monumental release of our very first Europe-inspired kimono. Other products will follow shortly thereafter. In any case, rest assured we’ll give you a heads up on anything we plan to drop.

2. Will you carry the same inventory as the US or will it be different?

YES and YES! There will be drops that will be the same as what we drop in the US, and there will also be drops exclusive to Europe that will not be available in the US.

3. Will you be shipping from Europe?

The whole reason for opening an office here in Europe, besides the fact that we think it’s RAD here, is to save you on overpriced shipping charges and other relevant taxes & duties. We want to provide a direct and efficient service to our customers here in Europe.  That means our office here in London will also handle shipping goods, managing exchanges, and making sure that our European customers receive the attention they deserve.

4. Will there be a GUMA Reserve for Europe?

YES! We should be sending out GUMA sign up information soon, so be on the look out for that email. For those of you who are not familiar with our GUMA Reserve program… in a nutshell… GUMA Reserve is a limited membership program that allows you to purchase exclusive GUMA Release kimonos and other Shoyoroll products not available to the general public or in some cases purchase goods before they go on sale to the general public. You will receive more details and information on the GUMA Reserve program later this month.

5. How will I know when something is going to drop?

For those receiving this information via email you are already signed up to our mailing list so you don’t need to worry about missing out unless of course you choose to ignore our emails. For those of you who found this info on our site, before you click out, make sure you register your email with us so you don’t miss out on what’s coming up next.

Hopefully that answers your top 5 questions and gives you a better idea of what’s going on with us here in Europe. 

Before we close, on be half of all the guys and girls here at Shoyoroll, we want to take a moment to thank all of you for making our new European project possible.  Shoyoroll Europe is a direct result of all your support over the years and we would like to thank you from the bottom of our hearts.

Remember...BE FIRST. NO LESS.